A profile raising campaign we’re running for a client on LinkedIn is generating some interesting results. Over the past 12 weeks, the content has enjoyed 10,000s of views and 100s of likes and comments.
The question is, what does this actually mean? Is the activity worthwhile?
While it’s hard to determine the commercial impact at this early stage, these so called ‘Vanity Metrics’ are not without value.
Consistently drawing a healthy number of views would suggest that you’re doing something right. That you’re sharing something of interest and or value.
But it’s the likes that are most interesting.
A like is so much more than a thumbs up for a job well done. It says I agree with you. I share your view on this. We have similar values.
Isn’t that what we mean when we say people buy people? That people who buy us are buying into our beliefs, our values and our opinion. That we are alike.
Isn’t that worth something?
What are you sharing on LinkedIn and how are you measuring its impact?