Let’s cut to the chase. The reason why your email campaigns aren’t working is because of one or more of the following five issues: They’re not Relevant They don’t hook directly into the things your target buyer cares most about, at that specific moment. They’re not Relatable They don’t connect…

Our circumstances may have changed dramatically due to the Coronavirus Pandemic, but not everything will be subject to such a drastic shift. While our immediate context both socially and economically is unrecognisable and the brand and business landscape will likely be reformed, what buyers demand from their suppliers will remain…

Becoming a priority purchase is critical but it can’t be done without understanding your market’s priorities first. ‘How do we make our product/service a must-have?’ I recently ran a workshop on buyer psychology for a group of business owners. When asked, why they’d come, this was the question that came up the most. Many in the audience felt…

What would it be like if ideal customers or perfect employees just turned up at your doorstep? No more pitches, proposals or wading through CVs. Just ‘POOF’, the phone rings or your email pings and a voice says, ‘I love what you do, can I work with you.’ Sound farfetched? …

A profile raising campaign we’re running for a client on LinkedIn is generating some interesting results. Over the past 12 weeks, the content has enjoyed 10,000s of views and 100s of likes and comments. The question is, what does this actually mean? Is the activity worthwhile? While it’s hard to…

I recently came across the inspirational story of Kurt ‘Mountain Man’ Steiner. At 88, he holds the stone skimming world record. That’s not his age. It’s the number of skips. 20 more than his closest rival. If you’ve ever tried to skim a stone, you’ll appreciate what an astonishing feat…

Ready to get noticed? Take a leaf out of Claire Lehmann’s book. Claire is the founder of Quillette.com, a platform that celebrates free expression and the free exchange of ideas. Despite a shoestring budget, it enjoys nearly 1,000,000 visitors every month. …

It’s been described as “the stupidest thing any country has done,” “a declaration of economic war upon ourselves” and “a monumental act of self-harm”. One that could derail the economy, cost the UK £100s of billions in lost revenue and put an unprecedented number of businesses and livelihoods at risk. …

Companies operating today, do so in some of the most fiercely competitive and noisy conditions in the history of commerce. Without meaningful differentiation it’s easy to disappear amongst the morass of me too marketing messaging. Or find yourself in a race to the bottom, where price feels like the only…